There is a widespread perception of Brazilians as welcoming, benevolent and considerate, and this is true.  However, the presence of all these characteristics does not mean at all that it is easy to negotiate with them.  Brazilians https://www.dating.com/9-important-facts-about-dating-in-brazil/ are smart, quick-witted and diplomatic negotiators.  Before you start negotiating with them, it is worth getting to know the Brazilian people, their history and mentality better.

It is important to try to learn and remember as much information about the country as possible.  The more information you collect about Brazil, the more self-respect you will gain.  In principle, it is necessary to remember a few points in order not to be in the eyes of Brazilians an ignorant gringo.  Among the important things are the following points.

In Brazil, Portuguese is spoken, not Spanish, Italian or Brazilian.  Distortion of the name of the official language or lack of knowledge of what it is a very common mistake made by foreigners.

Brazilians do not consider themselves Latin Americans in the cultural sense of the word, because their cultural heritage is, first of all, Portuguese, not Spanish.  Yes, there are similarities between Brazil and Latin America, but there are also significant differences.

Brazil is not one continuous jungle, and Brazilians do not consider the area outside the Amazonian forests a jungle.  Palm trees, vines and lizards are found even in big cities like São Paulo, which Brazilians would never call a rainforest, and comments like these can offend Brazilians. The capital of Brazil is Brasilia, not Rio de Janeiro or Buenos Aires.

Familiarity with the history and culture of a country can significantly contribute to the success of negotiations with Brazilians.  In other words, the more knowledgeable you are in these matters, the better your chances of success.  Make sure that the negotiations do not come to a standstill, and try, whenever possible, to establish personal contact with Brazilian partners.

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